Privacy notice

Updated 28 September 2026

Saul Gilmore, trading as Macrotexture, operates this website and is responsible for the personal information described here. Macrotexture is based in Ireland and serves businesses including Australia and New Zealand. Contact Saul at saul@macrotexture.com about privacy or the information you have shared with us.

When you contact us

The website enquiry form asks for your website address and email address. We use them to review your website, reply to your enquiry and discuss the work you have asked about. Please do not put sensitive personal information in the form.

Netlify hosts this site and receives form submissions. If you email us, your message is handled through our Google Workspace email service. The booking links open Cal.com, which collects the details you enter there under its own privacy policy.

Optional website analytics

If you accept website analytics, Google Analytics records visits, referral sources, approximate location, device and browser information, sections viewed, and clicks on our booking, email and other outbound links. It also records when someone begins the enquiry form and when our website receives a successful form response.

These events use fixed labels and destination domains. For other outbound links, we omit the destination path, query string, fragment and link text. We do not send your form entries, email address or website address as analytics event parameters. A booking-link click does not tell us that a booking was completed, and an email-link click does not tell us that a message was sent.

Google Analytics uses browser identifiers and cookies. This is not fully anonymous data. We keep advertising consent and advertising personalization off. Read how Google uses information from sites that use its services.

Optional Cal.com booking analytics

If you allow Macrotexture analytics on our 15-minute Cal.com booking page, Google Analytics measures booking-page visits and accepted bookings. Google Tag Manager manages these measurement tags and the consent controls. Tag Manager can load to present the choice; our Google Analytics tag stays off until you allow it there.

This is a separate choice from analytics on macrotexture.com and is remembered for 180 days. Advertising consent stays off. Our booking events use fixed labels and do not include your name, email address, booking title, meeting link or raw booking ID. We do not use Microsoft Clarity on the Cal.com booking page. Cal.com's own privacy policy and settings apply separately.

You can withdraw through Privacy settings on that booking page. Where a reload is needed to finish the change, the settings warn that it may clear details you have entered into the booking form.

Optional session recordings

Session recordings are a separate choice and are off by default. If you switch them on, Microsoft Clarity records page interactions such as clicks and scrolling for session replay and heatmaps, along with technical and referring-page information. The enquiry form is marked for masking, and Clarity uses its Strict masking setting to hide page text in recordings. Masking does not make every technical identifier or referring address anonymous.

Clarity uses cookies and related technologies. Microsoft provides Clarity alongside Microsoft Advertising and describes its processing in the Microsoft Privacy Statement. Our consent setting keeps advertising storage denied.

Your choices

On macrotexture.com, Google Analytics and Microsoft Clarity stay unloaded until you allow them. You can reject them and still use the website, enquire or open the booking page. Your choice applies to this browser and is stored for 180 days. Clearing browser storage removes it.

Change privacy settings

Withdrawing consent stops future collection by that tool on this site and reloads the page to stop any loaded tracking code. It does not automatically delete data already processed by a provider. Contact us if you want help with that request. The footer also links to these settings.

Cookies and browser storage

• Privacy choice. The mt-consent local storage entry remembers your choices for 180 days, then asks again.
• Google Analytics on macrotexture.com. The mt_cal_ga and mt_cal_ga_* cookies distinguish browsers and maintain session information. We configure a fixed maximum of 180 days without extending it on each visit. Older _ga and _ga_* cookies may remain from our earlier setup until they expire or you withdraw analytics consent. Withdrawal on macrotexture.com removes the applicable current and legacy analytics cookies.
• Microsoft Clarity. Microsoft's published implementation gives the _clck browser identifier a one-year cookie duration and the _clsk session cookie a one-day duration. Use can renew these cookies. The _cltk session storage entry identifies the browser tab until it closes. Clarity still requires a current recording choice on this site.
• Cal.com booking choices and analytics. The mt-cal-consent-v1 local storage entry remembers your choice for 180 days. Our mt_cal_ga and mt_cal_ga_* cookies distinguish browsers and maintain booking analytics sessions, with a fixed maximum of 180 days without extension on each visit.
• Cal.com booking deduplication. The mt-cal-bookings-v1 local storage entry keeps hashes and timestamps for up to 200 booking IDs for 180 days to prevent duplicate counts. It stores no raw booking IDs, and these hashes are not sent to Google Analytics.
• Other site preferences. mt-motion remembers whether you paused motion. An internal-testing marker, mt-internal, can identify our own test browser; mt-cal-internal-v1 serves that purpose on Cal.com. These local preferences stay until removed. A short-lived mt-lead-success session marker can prevent duplicate enquiry events and expires after two minutes.

Rejecting or withdrawing optional tracking removes the applicable first-party analytics cookies and session marker. You can also clear cookies and local storage through your browser. Cookie lifetime is different from how long a provider keeps data already collected.

Service providers and overseas processing

Netlify, Google and Microsoft may process information outside your country. Microsoft states that Clarity stores data in the United States. The separate Cal.com booking service may also use overseas providers. Their privacy notices explain their processing and retention practices.

Hosting services may process technical request information needed to deliver and protect the site even when optional analytics is off. The local storage used to remember your privacy choice is separate from analytics cookies.

Keeping information and making requests

Our Google Analytics account retains user-level and event-level data for 14 months, with the reset on new user activity setting turned off. This setting applies to the detailed data used for explorations. Standard aggregated reports are governed differently and are not deleted on that same schedule.

Microsoft's published Clarity retention is 30 days for session playback and nine months for click and heatmap data and labeled or favorited sessions. These provider retention periods are separate from cookie lifetimes and the browser privacy choice.

Enquiry correspondence and provider-held analytics have different purposes and retention settings. We process your enquiry to respond to the request you make and take steps towards a contract where relevant. Optional analytics and session recordings rely on your consent, which you can withdraw at any time.

We keep enquiry correspondence while handling your enquiry and any resulting work, and where needed to fulfil legal obligations or resolve disputes. The appropriate period depends on those purposes rather than a single fixed period for every enquiry.

Under data protection law, you may have rights to access, correct or erase your personal data, restrict or object to processing, and receive a portable copy, depending on the circumstances. Contact us to exercise these rights. We may need information to confirm which records are yours.

To raise a privacy concern, email saul@macrotexture.com with the details. We will respond to your request and explain any information we need to deal with it.

You can also raise a concern with Ireland's Data Protection Commission.