Found on Google, seen on Instagram, answered in seconds. We build your website and run all of it.

The Watch Collector website

Your site went live. Then it went quiet.

Most websites get launched and left. Fewer people find them each month, and the enquiries slow down.

We watch it

Rankings, traffic, ad spend and every form. If something drops or breaks, we see it before you do.

We work on it

New pages, SEO fixes, fresh ads, new automations. Every month, not once a year.

We tell you

One short report a month. What we did, and what it brought in.

One team.
Four jobs.

Most businesses juggle a web designer, an SEO person, an ads agency and a pile of admin. We handle all four.

Website design

A fast site that turns visitors into enquiries. You own it.

SEO

The fixes and new pages that get you found on Google.

Paid ads

Ads on Google, Facebook and Instagram that bring in customers.

AI automations

Every enquiry answered in seconds, day or night, and followed up.

Each one feeds the others. The searches shape the ads, the ads show which pages need work, and every enquiry they bring in gets an answer in seconds.

You run the business.
We run the website.

An example month. Every client's list is different, and you see all of it in the monthly report.

  1. WEBSITE

    Fixed the enquiry form. It had stopped sending on iPhones.

  2. GOOGLE ADS

    Stopped paying for searches that never turn into customers.

  3. SEO

    Found pages Google had dropped and got them back in.

  4. WEBSITE

    Made the product pages load faster on phones.

  5. META ADS

    Replaced a tired Instagram ad with three new versions.

  6. SEO

    Wrote a new service page around what people actually search for.

  7. AI AUTOMATION

    Set up instant replies for enquiries that come in after hours.

  8. REPORT

    Sent the monthly report. What we did, what came in.

Selected work

WATCH COLLECTOR · MELBOURNE

01 · THE PROBLEM

Hacked, and gone from Google.

Spam pages for online casinos had taken over its search results, and the enquiry form was quietly failing on phones.

02 · WHAT WE DID

Cleaned, rebuilt, moved.

We cleaned out the hack, rebuilt the site on a new platform and moved the whole catalogue across.

03 · THE RESULT

The spam is gone, Google never penalised the site, and enquiries are coming in again on watches worth up to $41,500.

04 · NOW

Looked after every month.

Same team, still on it. Checks, fixes and SEO, month to month.

The old Watch Collector website, February 2026 The rebuilt Watch Collector website
GOOGLE, 15 JULY 2026
Google results listing casino spam pages under watchcollector.com.au
Latest monthly check
  • Mobile speed score 98, up from 72
  • Search Console: no security issues
  • Every old link lands on the new site

Four steps.
No surprises.

A fixed price for the build and a fixed monthly fee after. Both in writing before we start.

  1. 01

    A 15-minute call

    Tell us what the site needs to do. We'll tell you straight if we can help.

  2. 02

    A plan and a price

    What we'll build, what we'll run each month, and what it costs. In writing.

  3. 03

    We build it

    You see it at agreed points and sign it off before it goes live.

  4. 04

    Then we keep going

    SEO, ads, automations and fixes every month, and a report you can read in two minutes.

Three people. No handoffs.

The people you talk to are the people working on your site.

Saul Gilmore

Founder

Pitchaya Norkham

Creative Director

Cathal O’Hanlon

Client Partnerships

Saul Gilmore Pitchaya Norkham Cathal O’Hanlon

Put your website
to work.

Send us your web address. Within a day we'll reply with the three things we'd fix first.

Free, and Saul replies himself. Or book a 15-minute call.How we use your information